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MAYBELLINE — #PrettyLiteral

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photography: Marcus Ohlsson @professor_ohlsson

#PRETTYLITERAL is a branded content collaboration between W Magazine and Maybelline.  The W editorial franchise #PRETTYLITERAL portrays beauty looks in an overly-literal sense. The four trends produced were Starry Eyed, Sugar Lips, Painted Brow and Dewy Skin all aligned with Maybelline products. The images live on Maybelline's and W's Editorial Instagram account, how-to article on wmag.com, as well as a high-impact quad-foldout unit in the May 2017 issue of W Magazine. 

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