photography: Sebastian Kim @sebkimstudio
(above) W Volume 1 2019: Hollywood Tales/Best Performance Issue Custom Advertising page adjacent to Pantene Brand Creative. The goal was to align and elevate Pantene Pro-V Blends with this entertainment-centric issue. The “Behind the Strands” series will be themed to “Your Hair’s Best Performance” featuring and styling from celebrity makeup artist Gregory Russell @gregoryrussellhair
(below) W Volume 2 2019: Director’s Cut Issue Custom Advertising page adjacent to Pantene Brand Creative. Continuing to build on the “Behind The Strands” momentum, the second custom creative page of the series will be themed “The Trends of the Season.” To best align with our Spring Style issue, the second custom page will tell more of a trend story and show 2-3 of the season’s must-have hair looks, as determined by W editors including how-to tips for each trend that speak to the importance of scalp maintenance and hair care through ingredients the Rose Water products.
